According to industry estimates –not Universal figures– the E.L. James threequel has already bagged $5.5M for the lovers’ holiday, already 41% ahead of its $3.9M Tuesday figure, and will swoon moviegoers by tonight with a total Wednesday between $10M-$11M. That will bring the James Foley-directed pic to over $56M on the high end. A year ago, Fifty Shades Darker earned $11M on Valentine’s Day alone and further juiced the sequel’s business to a final result of $114.6M. Valentine’s Day fell on Saturday when Fifty Shades of Grey
Meanwhile, projections for Black Panther continue to go crazy. At the start of the week, projections were between $155M-$170M over four-days. Now rivals are talking $180M, maybe even $200M for the Ryan Coogler feature which will be in play at 4,000 theaters (Lego Batman holds the record as the widest release for February with a star of 4,088 locations).Distributors tell Deadline that Black Panther is already poised to do unprecedented business in theaters in Atlanta, Baldwin Hills, and Harlem.
But there’s the thing: If Black Panther is going to see any of these huge numbers north of $170M, it will need to clear between $20M-$25M tomorrow night when previews start at 7PM. Then we’re looking at a scenario of $75M on Friday (including Thursday previews), $60M on Saturday and then $40M on Sunday for a grand total of $175M.
Similar to how Black Panther is setting records for advance movie ticket seller Fandango in regards to superhero movies, ditto for Atom Tickets. The mobile app movie ticket retailer reports that presale volume for the title is currently selling at 5X the rate of the first day of pre-sale (Jan. 9). In addition, Black Panther has a higher average group size (tickets per order) than any superhero title released last year.
ifty Shades Freed came out this weekend, and there is a lot to unpack from the third film in E.L. James’ franchise. The dialogue, the questionable decor, the plot, the on-the-nose character names, the problematic messages the movie sends…we could discuss this trilogy for years. But here’s the ice cold take you never knew you needed: A gynecologist has weighed in on Christian Grey (Jamie Dornan) and Anastasia Steele’s (Dakota Johnson) midnight kitchen romp in Fifty Shades Freed. And yes, we are talking about that now-infamous ice cream scene.
Mild spoilers for those of you who haven’t made it to the theater to see Fifty Shades Freed just yet: at one point during the movie, one of the surprisingly few sex scenes involved Ana eating some ice cream by herself in the kitchen when Christian, also unable to sleep, walks in. Ana begins to have some fun and, using a spoon, trails a line of ice cream on Christian before licking it off. The normally dour couple actually acts fun and carefree in this scene, making it the only natural exchange between the pair in the whole trilogy. Really! They actually act like normal human beings that like each other.
But then things take a turn for the uncomfortable when Christian grabs the spoon and pretends like he’s about to shove it, full of ice cream, literally inside of Ana. And we don’t mean in her mouth. He stops right before and changes course, trailing ice cream on her thigh before licking it off. They then proceed to have vanilla missionary sex (pun definitely intended). And you know it was super sticky…because of the ice cream, guys, get your minds out of the gutter. You know, for a couple that is supposed to be super in BDSM, they end up having missionary sex quite a lot, huh?
Since the ice cream scene is the most memorable from the entire film (spy thriller kidnapping plot aside), Vulturedecided to find out how a gynecologist feels about the act of shoving a spoonful of ice cream into a woman’s vagina before sex.
Even if the industry is wildly off, and Black Panther comes in between $130M-$150M (which many aren’t expecting), that’s indeed a great start for this $200M Marvel production considering that Deadpool is the only February release to open north of $100M for February, holding the month and the President’s Day holiday four-day record of $152.1M. From the ComScore school calendar: 23% K-12 and 9% colleges are off on Friday which will respectively swell to 88% out and 34% out.
Black Panther‘s location count, more than 80% will have 3D, with 400-plus Imax screens in play, 660+ premium large format screens and 200+ D-Box locations. In addition Black Panther will be the first title in the Marvel Cinematic Universe to be converted to ScreenX and play in over 101 locations across eight countries including the U.S. That’s the 270-degree wraparound theater format that’s essentially today’s answer to Cinerama Dome.